use of internet by all home buyers rises

The Internet buyer has become the "typical" home buyer over the last few years, according to C.A.R.'s "2006 Internet Versus Traditional Buyer Survey."

Since 2001, the share of home buyers using the Internet as an integral part of the home-buying process has nearly doubled to 70 percent. More than 50 percent of Internet buyers said the information they gathered from the Internet was less useful than that provided by their REALTORS®, and none considered the information gathered from the Internet to be more useful than that obtained from their REALTORS®, according to the report.

Additionally, Internet buyers are accustomed to receiving more frequent communication and faster response times from their REALTORS®."

The Internet is changing the dynamics between buyers and their agents, as well as the way business is conducted throughout the real estate industry. However, while the Internet has become an important research tool for home buyers, it has only enhanced the REALTOR®'s role in the transaction," said C.A.R. President Vince Malta.

"Buyers continue to rely on their REALTOR® for help with interpreting the information gathered from the Internet and to guide them through the home-buying process.

"C.A.R.'s "2006 Internet Versus Traditional Buyer Survey" is available for purchase in electronic format for $19.95 for C.A.R. members and $39.95 for non-members and in hard copy format for $24.95 for C.A.R. members and $49.95 for non-members by calling (213) 739-8227 or logging on to www.rebsreports.com.

**taken from the california association of realtors bulletin, dated may 25, 2006.